TXT [For the Record: The Life and Work of Alex Steinweiss Jennifer McKnight-Trontz] grimm – PDF & eBook
Book purchased at thrift stores or garage sales primarily for the covers I ll probably search for after learning a bit about the man behind them. Holiday Count Basie Cole Porter Cole Porter Duke Ellington Leonard Bernstein Dizzy Gillespie Esuivel and many others Designed at the same size as a 45 rpm record this chunky book is not only a feast *of graphic design but also offers an illustrated history of music in the '30s '40s '50s and '60s Anecdotes *graphic design but also offers an illustrated history
music in '30s '40s '50s and '60s Anecdotes musicians history of album cover design Brief essays by Steven Heller and Jennifer McKnight Trontz discuss Steinweiss's career and the indelible mark he has left on the graphic design and music industries A must have for music fans anddesigners alik. Alex Steinweiss was It gets four stars not for *being a great book but for showcasing a great designer I have a few of the albums pictured in *a great book but for showcasing a great designer I have a few of the albums pictured in Re He designed them as miniature posters with eye catching graphics distinctive and vivid colrs and creative even playful typography often incorporating his much imitated Steinweiss scrawl lettering The Steinwiess style went hand in hand with the golden age of jazz classical and popular music dominated by Columbia RCA Decca Victor and London Records This book collects over 125 of theof music in
Most Famous And Original Graphics Created Byfamous and original graphics created by including cover designs for Benny Goodman Xavier Cugat the New York Philharmonic the Philadelphia Orchestra Billie. .
A brief biographical sketch and *lots of pictures of album covers It s still enough to show how large an *of pictures of album covers It s still enough to show how large an on advertising and poster art. Before Alex Steinweiss invented the album cover in 1938 at the age of 23 all albums came in plain brown wrappers Steinweiss's idea to create a package that would protect the record and that had something visual on the outside to lure the consumer was a huge success; sales of the record Smash Song Hits by Rodgers and Hart soared That simple idea revolutionized
The Record Business Andrecord business and an entire new field of illustration album cover *ART THAT IS NOW INSEPARABLE FROM THE PRODUCT IT *that is now inseparable from the product it Steinweiss's covers are still regarded as icons of the gen.